“DOOR MAN” (Documentation of Objectionable advertisement and Reporting under Magic and Remedies Act Notification) Android Mobile App for AYUSH Magical Remedial Act Programmes: An Efficient and Easy Way of Assessing Magic Remedies Act

  • MS Shree Devi Research Officer(S), Dept of Pharmacy, Siddha Central Research Institute, CCRS, Chennai.
  • P Sathiyarajeswaran Director in-charge, Siddha Central Research Institute, CCRS, Chennai
Keywords: “DOOR MAN”, Android mobile APP, Drugs and Magic Remedies Act, Siddha, AYUSH, Misleading advertisements.

Abstract

Background: “DOOR MAN” (Documentation Of Objectionable advertisement and Reporting under Magic and Remedies Act Notification) Android Mobile App is a pioneer app of its kind in AYUSH which helps in documenting, reporting and improve the communication of safety issues related to false claims, magic and misleading advertisements. Siddha Central Research Institute, Chennai is a Peripheral Pharmacovigilance Centre developed “DOOR MAN”, a free smartphone app which will be available on Android stores, after beta version deployment. In recent times, the incidence of false claims, magic and misleading advertisements with embellished claims on efficacy has increased by multiple folds. These Indian legislations govern the ‘Schedule J of Drugs and Cosmetics Rules’ and ‘Drugs and Magic Remedies Act’ advertisement related to drugs, treatments and procedures. As per the statement from Honourable Minister, Ministry of AYUSH has come across 804 instances of misleading advertisements/claims allegedly of herbal/AYUSH products & services including Ayurvedic medicines during the period of last two years and current year from April, 2015 to January, 2018 as reported from the Advertising Standards Council of India (ASCI) and the Grievances Against Misleading Advertisements (GAMA) portal maintained by the Department of Consumer Affairs.

Aim: This Android Application helps to enforce Drugs and Magic Remedies Act, in AYUSH, which will attempt to capture the advertisements, videos, Tv shows, Pamphlets related to drugs, treatments and procedures appearing irrespective their rationality, truthfulness and violation of Indian Legislations specific to Magic Remedies Act.

Methods: 15 single questionnaires in the report form were combined in the App. Algorithms were written and mobile app was designed using Android Studio with Eclipse plug-in along with SDK tools and manager. The app runs on android based Operating System of version 2.1 or higher.

Results: This Android app helps in capturing real time Misleading advertisements, tele- marketing, multi-level marketing, direct selling which promotes various products by making unrealistic claims. It will lessen the time consumption and promotes the habit of being vigilant in Drugs and Magic Remedies Act. This App enhance the AUSH Physician, Pharmacist, Health Worker, Nurse, Social Worker, NGO, Others (Including Public) to report. This app would be a boon to the AYUSH community which has responsibility to preserve legacy and ensure its credibility which should not compromised for cheap publicity or short-term economic gains.

Conclusion: “DOOR MAN” android mobile app can be an effective method to capture Misleading Advertisements and can become an important tool in strengthening the AYUSH Community.

Published
2020-02-09